Activision Blizzard UK Ltd said the ad had been reviewed by Clearcast, which provides pre-clearance of TV advertising, and had been approved with an "ex-kids" timing restriction.
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郭锐主导的赛事赞助集中在足球、电竞等年轻人关注全球顶级赛事上，先把品牌打出去。然后积极同当地主流电商合作，让用户在比赛中看到产品，立刻就能在当地市场下单购买。
"You just feel like you're the most free person in the world. You've got this tight knit group of people, and you all really care about each other - you become like a little family. Everyone looks after each other."
Unlike IBM, Diebold made it successful.